How to Launch a WooCommerce Business [10-Point Checklist]
Table of Contents
Table of Contents
If we rely on the data presented by statista.com, there are over 2 billion online shoppers in the world. With more people giving preference to buying online, it’s logical to assume that eCommerce is a win-win solution to everyone providing different products and services. Running an online store is a revenue-boosting solution to all businesses selling clothes, shoes, food, accessories, sports gear, etc. In the time of the coronavirus pandemic, eCommerce kept many businesses afloat. If your company also delivers products or services to customers, it’s always good to get your WooCommerce business online and multiply your revenue through a web store.
Thanks to the evolvement of WooCommerce and a growing community of web designers and developers releasing WooCommerce themes and compatible plugins, the launch of a web store is not an issue even for a beginner. Provided that you keep in mind the following steps that we highlight in this checklist, your eCommerce project’s launch will always be a success.
Pick a Fabulous Business Name
It’s essential to choose an appealing and memorable name for your eCommerce project. The choice of the business name mainly depends on the goods or services that you provide. If you already run an offline business, then it’s logical to assume that your online project will be named the same. However, if you are just taking the first steps, choose a fabulous WooCommerce business name that no one else will have. Register it.
Pick a Domain Name and a Reliable Hosting for WooCommerce Business
Once you decide on the name of your WooCommerce business, use it as your domain name as well. This is a time-tested and the most effective method to make your eCommerce project findable. You never know how new customers will reach you. Some of them will come based on the recommendation of fellow shoppers. Some others may scroll down the list of websites in Google search results and find your website accidentally. A catching domain name may encourage them to click on the link and check your offers.
Take Care of SEO
A wise SEO strategy is your way to success. People spend a lot of time online looking for different things. If you properly optimize your web store, you automatically increase the chances that more potential clients will find your site, look through you inventory, and order from you.
The eCommerce SEO strategy doesn’t differ greatly from the optimization of a blog or a business site. It includes thorough keywords research, optimization of the metadata, categories, and product pages. The images that you share on your web store should be findable as well. Also, do not forget to make a sitemap, which will make it easier for Google to understand what your site is all about.
Apply for WooCommerce Business Licenses
Every business needs to apply for licenses and permissions, no matter if it runs online or offline. The requirements vary based on the country, city, state where your business operates. So, you need to check it locally. This is a must-have step that every business should take before they start running. To work legally, one needs to have the license officially approved.
Partner with the Right Vendors
This tip will be especially useful for those companies that look forward to offering products and services produced by different brands. Many companies are selling all types of products that you can only imagine. To make your web store stand out from the competition, you need to partner only with those vendors offering first-class items and materials. You need to feel confident that your offers will satisfy your clients and serve them for long and good. The reputation of your brand is the top priority.
Build Social Media Presence
Creating official Facebook profiles, Instagram, Linkedin, and other popular social media platforms is a smart move for a WooCommerce business. People spend plenty of spare time online while scrolling through their social media feed. When getting ready for your web store launch, set up social media profiles featuring teaser and engaging insights on the “coming soon” eCommerce project. Keeping people intrigued while waiting for you grows the public interest in your project and encourages them to sign up for your updates.
Support All Browsers and Devices
It’s a rule of thumb to make your web store fully adaptive to all screen sizes. According to the predictions shared by Business Insider, mobile commerce is expected to hit $448 billion, or 44% of eCommerce by 2024. It’s become more convenient to shop online using smartphones and tablets. If you do not want to lose the income that you can earn from mobile shoppers, then it’s essential to check how well your web store adjusts to smaller screens before it launches. The same is applied to web browsing software.
Include Terms and Conditions
In addition to the contact details that are the must-have for every website, you eCommerce project should include the Terms and Conditions section. The primary goal of featuring this section is to protect your WooCommerce business. The law does not require it unless you collect users’ data. Still, clearly explained terms and conditions would help you avoid any future risks.
Also, your web store’s homepage needs to include a link to your shipping and return policy. Whenever customers are unaware of the shipping cost and shipping charges, they may check this information on your website when they place an order.
Make Sure Your Inventory Has Enough Products for the Launch
When you bring your business online, make sure that you have enough items in stock. You never know how many orders will be placed at the start. It’s better to have more than just enough. When the first orders come, you will be easier to suggest the demand and predict future orders.
When your web store launches, keep an eye on its performance. Check page speeds and test how well your site’s pages adjust to different screens. Also, make sure that the checkout works appropriately, and nothing distracts buyers from placing orders. The best way to find out if everything is okay is by completing an order by yourself as if you were a customer. Pay attention to the steps that made you stop and think twice. Make everything as transparent and intuitive as possible.
A Few More Facts Before You Go
- The eCommerce revenue is expected to show a projected market volume of US$3,084,899m by 2024.
- The largest eCommerce segment is Fashion with a projected market volume of US$578,392m in 2020.
- User penetration is expected to hit 60.3% by 2024.
- The average revenue per user (ARPU) is expected to amount to US$651.29.
When you decide to get your WooCommerce business online, there is always a lot to take care of. In addition to creating a practical and appealing design, keep in mind the steps above to launch a successful eCommerce business. Technologies advance rapidly. You need to stay abreast of the latest innovations to make your web store competitive and user-friendly.