Search Engine Optimization (SEO) plays an important role for every business available on the web. It’s especially important to e-commerce projects looking forward to reaching more clients and driving more sales. By implementing a wise SEO strategy, you can significantly improve your online store ranking, thus making your website more findable on Google and other search engines. By improving WooCommerce SEO, you make your website rank higher in search engines, which lets you drive more traffic to your site and reach a wider audience of users. Better WooCommerce SEO eventually translates into more sales. Isn’t that exactly what every e-commerce business looks forward to achieving? This WooCommerce SEO guide provides tips and strategies for building a competitive online store that users can easily find in search engines.

Is WooCommerce SEO-friendly?

WooCommerce uses code optimized for SEO. However, it doesn’t have as many built-in SEO features as you might expect. Besides the fact that it runs on WordPress, WooCommerce lets you make your e-commerce project more visible in search engines by adding SEO-friendly descriptions to your products and pages, using keywords in image titles and alt texts, etc. You can achieve better SEO results by integrating your online store with WordPress plugins to give your online store a better SEO boost. All in One SEO plugin is one of the leading SEO plugins enabling you to get better results with optimizing your site.

Quick guide to SEO for WooCommerce

WooCommerce SEO optimization never stops and requires your involvement to ensure you get a steady flow of traffic from search engines. To optimize WooCommerce for SEO fully, you need to be aware of the proven and innovative WooCommerce SEO tips to get your site to the top of search results. 

Make your WooCommerce store mobile-friendly

Stats show that more than 79% of smartphone users have purchased online using their mobile devices in the last six months. Now, with more than two halves of all internet traffic shopping from a mobile device, it’s vital to ensure your online store is optimized for mobile viewing. 

To ensure that your WooCommerce store is mobile-friendly, consider passing the Google mobile-friendly test. Mobile-friendly websites maximize the chances of generating more SEO traffic and reaching the top of Google search results. 

If you haven’t tested how well your WooCommerce site works on mobile devices, now is the right time to do so. The major reasons why it’s important to make your site look good on mobile devices include:

  • Websites optimized for mobile devices show up higher in search results. 
  • Mobile searches make up more than 50% of searches on Google.
  • The majority of traffic comes from people on their mobile phones
  • Visitors are 5 times more likely to leave websites not optimized for mobile devices. 

Optimize your site’s speed 

Websites with faster loading speeds have a better ranking in search engines. Website speed is one of Google’s major factors when displaying your web page in search results. Speed is now used as a ranking factor for mobile searches. More than half of visits are abandoned if a mobile page takes over 3 seconds to load.

Besides poor performance in search engines, slow websites negatively affect user experience on your sites. Most users will simply leave the website without waiting until all content loads, thus increasing the abandonment rates on your site. 

One of the best ways to improve your site’s speed is choosing a WooCommerce-focused host that will provide you with a fully optimized hosting platform for your online store. By improving the user experience and the overall speed of your site, you will improve your site’s position in search engines. 

Install an SEO plugin 

You can improve WooCommerce SEO by installing an SEO plugin on your site. There are many plugins available in the WordPress community, making the selection of the best option for your online store more difficult. However, there are top-trending SEO plugins trusted by millions of websites worldwide. As we’ve already mentioned above, Yoast SEO is one of the best premium plugins that updates your WooCommerce site with all the essential features needed to optimize your content and products for better ranking. The Yoast SEO plugin allows you to add additional keywords and breadcrumbs reflecting the structure of your site. 

Product page and product title optimization 

Most eCommerce sites include a category page and a product page. The page titles should be optimized and descriptive enough for search engines and users to know what it’s all about. An optimized page title will be easy to find in a search and eliminate competition from other product pages.  Writing SEO-friendly titles for your products will help you fully optimize SEO for WooCommerce. Online shoppers tend to key in detailed searches when looking for products. Therefore, your product title should include long-tail keywords that’ll make it easy for search engines and improve your overall rank in searches.  

Product description optimization 

Adding clear and SEO-friendly descriptions to product pages is another effective WooCommerce SEO strategy you shouldn’t neglect. The product description should be short yet clear. It should also include the target keyword and the main information about the key product details. If you sell products developed by other manufacturers on your site, you can use the manufacturer’s description. However, Google will appreciate you adding unique descriptions to all products you sell on your site and making your site rank higher in search results. 

Avoid using duplicate content

Google can remove your WooCommerce site from its search pages if it sees duplicate content published on your web store’s pages. Your website will rank higher in search engines when you write and publish original content. Even if you sell products featured on other e-commerce websites, your WooCommerce site will have a better online ranking if you do not use duplicate content. The best way is to use the services of professional writers who can create products descriptions based on your requirements and optimize texts for the better SEO performance of your WooCommerce site. 

Adding meta descriptions to every product

The meta descriptions should also be original rather than the product descriptions published on your site’s pages. Writing short (up to 160 characters) and well-optimized meta descriptions for your product pages can significantly improve your site’s performance in search engines. Use your target keywords when you optimize meta descriptions for better SEO. Make your text unique, and don’t repeat what’s already mentioned in the title. 

Adding alt-text to product images

Using alt-texts is one more WooCommerce SEO strategy that lets you improve your site’s findability. Alt-text is an HTML attribute that website owners can use to add text to their images, thus making them more findable through image search in Google. The alt text should clearly describe what’s displayed on the image and include a naturally following keyword. You can add alt-texts featuring your focus keywords to all product images displayed on your WooCommerce site.   

By adding and optimizing breadcrumbs, you can hit two birds with one stone – you let your WooCommerce site users easily navigate product categories and enable search engines to understand your site’s structure better. To achieve better online store ranking, ensure that the breadcrumb trail is well structured. Yoast SEO is a versatile WordPress plugin that lets you leverage breadcrumb’s SEO capabilities, among other things. 

Gather information about customers with Google Analytics plugins 

To maximize the efficiency of your WooCommerce SEO strategy, you need to track information about your customers. Google Analytics is one of the best solutions enabling you to gather information about users visiting your website. There are many Google Analytics plugins available for WordPress and WooCommerce. MonsterInsights is one of the best plugins you can install on your site to monitor your website traffic and get more revenue from every customer. 

Bottom line

By implementing the WooCommerce SEO strategies described above, you can optimize your online store to rank higher in search engines. The optimization of your website structure, product titles, descriptions, and meta titles takes much time and effort. However, it’s worth every effort you take to improve your site speed and performance if you want to rank high in search engines.

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