ClickCease What is Yoast SEO plugin - A Comprehensive Guide
what is yoast seo plugin

If you use WordPressWordPressOpen-source content management system (CMS) that allows users to create and manage websites and blogs.
More About WordPress
for your website, you’ve probably heard of YoastYoastA plugins designed to assist in optimizing websites for search engines and improving their on-page SEO practices.
More About Yoast
SEOSEOSearch Engine Optimization involves optimizing various website elements to make it more attractive to search engines like Google, Bing, and Yahoo.
More About SEO
. This pluginPluginA piece of software that can be easily installed and activated on a CMS platform to enhance its capabilities.
More About Plugin
helps optimize your site for search engines and is highly regarded. With Yoast SEO, you control how your site appears in search results. It offers features like optimizing titles and meta tags, improving keywordsKeywordsA specific word or phrase that encapsulates the essence of a particular topic or theme.
More About Keywords
, and generating XML sitemaps. By using Yoast SEO effectively, you can increase your site’s visibility to search engines and visitors. It integrates smoothly with any WordPress theme and hosting service, making it user-friendly. This article will discuss “What is Yoast SEO?” and how to use the plugin to the fullest. 

What is Yoast SEO plugin? 


Yoast SEO is one of the most popular WordPress plugins that help you optimize your website for better findability through search engines. With the help of the Yoast SEO plugin, you can optimize the content of different pages of your website to match selected keywords. The plugin includes features like titles, meta tags, keyword optimization, XML sitemaps, etc. It’s a go-for option for users of all skill levels. The plugin provides straightforward tips on optimizing your content for better visibility and findability. 

Yoast SEO should be your best choice to achieve the best results with your website’s SEO. It seamlessly integrates with all hostingHostingThe process of storing and serving website files on a remote server, making them accessible to visitors around the world.
More About Hosting
services and WordPress themes on the modern web. 

Yoast SEO free vs. premium version

The Yoast SEO plugin includes a free version and a premium (paid) version with additional features. Here’s a comparison between the two:

Basic SEO FunctionalityProvides essential features like XML sitemap generation, title and meta description optimization, and keyword analysis.Includes all the features of the free version, along with advanced functionality like multiple focus keywords, internal linking suggestions, content insights, and more.
Content AnalysisOffers basic content analysis, providing suggestions to improve the SEO of your posts and pages.Offers enhanced content analysis, including readability checks, insights, and suggestions to optimize your content for readers and search engines.
Redirect ManagerIt does not include a redirect manager, so you’ll need to manually handle redirects if you change your URLs.Includes a redirect manager, allowing you to easily set up redirects when you change URLs, helping maintain your site’s SEO, and preventing broken links.
Internal Linking SuggestionsIt does not include a redirect manager, so you’ll need to handle redirects if you change your URLs manually.Offers internal linking suggestions, helping you find relevant content to link to, which can improve site structure and SEO.
24/7 Customer SupportIt does not include dedicated customer support.Provides 24/7 customer support, assisting you with any issues or questions.

These are just some of the main differences between the free and premium versions of the Yoast SEO plugin. The premium version offers more advanced features and support, making it a good option for those requiring additional functionality and SEO assistance. However, the free version still provides valuable SEO tools for basic optimization.

Benefits of Using Yoast SEO Plugin

This plugin is designed to enhance your website’s visibility on search engines. But what exactly are the benefits of using Yoast SEO? Let’s delve into them.

One of the primary advantages of Yoast SEO is its ability to boost your website’s ranking on search engine results pages (SERPs). By optimizing your website for specific keywords, you increase your chances of appearing among the top search results for those keywords. Consequently, this can lead to increased trafficTrafficThe number of visitors or users who visit a particular website.
More About Traffic
and more customers for your business.

Another benefit of Yoast SEO is its capacity to refine your website’s content. By analyzing various factors, Yoast SEO ensures your content is optimized for search engines and visitors. This optimization can result in higher-quality traffic and lower bounce rates, improving the overall performancePerformanceRefers to how fast a website or web application loads and responds to user interactions.
More About Performance
of your website.

Yoast SEO is a powerful tool that can significantly enhance your website’s visibility and performance. If you’re serious about driving more traffic and attracting more customers, considering Yoast SEO is worthwhile. Remember, it’s an excellent investment in the growth and success of your online presence.

Vital Features Yoast SEO Adds to Your WordPress Website

When optimizing your WordPress website for search engines, Yoast SEO is a powerful tool that can significantly assist you in achieving higher rankings. With its comprehensive features, Yoast SEO helps you optimize your content, improve your website’s visibility, and enhance your overall SEO strategy. In this article, we will explore nine important features that Yoast SEO brings to the table, enabling you to unlock the full potential of your WordPress website.

Easy-to-Use SEO Analysis

Easy-to-Use SEO Analysis

Yoast SEO provides a user-friendly interface that allows you to analyze the SEO performance of your content effortlessly. Its built-in readability analysis ensures that your articles are well-structured, easy to read, and engaging for your audience. With actionable recommendations, you can optimize your content for search engines and human readers.

Keyword Optimization

Yoast SEO empowers you to optimize your content around specific keywords, increasing your chances of ranking higher in search engine results. It provides valuable insights into keyword density, placement, and optimization. Utilizing these features ensures that your content aligns with your target keywords, improving its visibility and relevance.

XML Sitemap Functionality

Yoast SEO automatically generates XML sitemaps for your website, making it easier for search engines to crawlCrawlThe process where search engine bots systematically browse through the web to find and analyze web pages.
More About Crawl
and index your content. Sitemaps ensure your pages are discoverable and accessible, maximizing your website’s visibility in search engine results pages (SERPs). Yoast SEO also allows you to customize your sitemapSitemapA hierarchical list of all the pages on a website, designed to help search engines and users navigate and understand the site’s content.
More About Sitemap
settings according to your preferences.

Advanced Canonical URLs

Canonical URLs are crucial in avoiding duplicate content issues and consolidating your website’s authority. Yoast SEO offers advanced canonical URLCanonical URLA preferred version of a webpage that search engines should index and display in search results.
More About Canonical URL
settings, enabling you to specify the preferred version of your web pagesWeb PagesHTML documents accessed via the internet.
More About Web Pages
. This feature ensures search engines understand your content hierarchy and display the most relevant page in search results.

Social Media Integration

Yoast SEO advanced social media 

Yoast SEO allows seamless integration with various social media platforms to boost your website’s social presence. When shared on social media networks, you can optimize your content’s appearance, ensuring your posts are displayed attractively and engagingly. This integration enhances your social media marketing efforts and encourages more social shares, increasing your website’s visibility.

Internal Linking Suggestions

Yoast SEO assists you in establishing a strong internal linking structure within your website. It provides valuable suggestions for relevant internal links while you create or update your content. By implementing these suggestions, you can enhance the overall structure of your website, improve user experience, and help search engines understand the importance and relevance of your pages.

Redirect Manager

When you change your website’s structure or URL, managing redirectsRedirectsA way to send users and search engines from one URL to another.
More About Redirects
properly is essential to maintain a seamless user experience and avoid broken links. Yoast SEO’s redirect manager simplifies this process by allowing you to set up redirects effortlessly. You can easily redirect old URLs to new ones, preserving your website’s SEO value and ensuring a smooth transition for your visitors.

Content Insights

Yoast SEO’s content insights feature provides valuable statistics about your content, including word count, sentence length, and paragraph length. These insights help you optimize your content for readability, ensuring it aligns with industry standards and best practices. Creating high-quality, well-structured content can improve user engagement and encourage longer page visits.

Premium Support and Updates

Yoast SEO offers premium versions with additional features, dedicated support and regular updates. Investing in the premium version gives you access to advanced functionalities, personalized assistance, and continuous improvements. This ensures that you stay up-to-date with the latest SEO trends and techniques, maximizing the potential of your WordPress website.

In a nutshell

Yoast SEO is a popular WordPress plugin that optimizes your website for search engines. It simplifies improving your website’s SEO and achieving higher search rankings. Yoast SEO allows you to easily manage your website’s metadata, control its appearance in search results, and attract more traffic. Overall, Yoast SEO is a must-have plugin for serious website SEO improvement, offering ease of use and effectiveness, and it’s free.

Let’s discuss your project
Get quote
More Articles by Topic
WordPress powers over 455 million websites worldwide. When it comes to ecommerce, many potential site owners wonder, “Is WordPress secure…
There are many content management systems available. However, not all of them let you create a fully functional ecommerce website.…
An ecommerce website launch is a logical step most businesses take after creating a stunning product or service. However, after…


Feel free to reach out! We are excited to begin our collaboration!
Alex Osmichenko
Business Consultant
Reviewed on Clutch

Send a Project Brief

Fill out and send a form. Our Advisor Team will contact you promptly!

    Note: We will not spam you and your contact information will not be shared.