How Lumine Group Modernized Its Website with a Scalable WordPress Platform

Unique editable sections

Traffic After Launch

+250%

Increase in marketing team efficiency

87%

About the client

Lumine Group is a publicly traded acquirer of communications and media software businesses. Since 2014, the company has built a portfolio of more than 30 businesses through a long-term buy-and-hold strategy. Rather than preparing companies for resale, Lumine provides ongoing operational support, investment, and industry expertise while allowing each business to operate independently.

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Client

Lumine Group

Founded

2014

Industry

SaaS & Digital Platforms

Company Size

2000+ employees

Previous experience

An outdated digital platform that is limited in scale, disconnected from marketing tools like CRM, has significant branding inconsistencies, and leaves the marketing team dependent on the development team.

Generic corporate website structure
Content updates were locked inside the HTML files
Lack of analytics tool* GA4 and GTM
Disconnected from CRM
Technical SEO gaps and zero AI visibility

Current experience

A scalable WordPress platform built around brand consistency, marketing team control, and long-term content growth.

Flexible CMS editing for easier content updates
Reusable website components for faster page creation
Premium brand-aligned website
Fully integrated analytics with proper setup events
All forms are connected to CRM HubSpot
Website load speed is 0.6s
SEO and GEO Optimization for better AI visibility

Why IT Monks?

Projects completed

Customer retention

0+ years

Building superb websites

5.0

Reviewed on Clutch

What was holding client back

Fragile Elementor Setup. The previous website relied on Elementor layouts that were difficult to scale and easy to break when making content or design updates.
Inconsistent Brand Experience. The old setup made it harder to maintain a consistent visual system across pages as Lumine Group introduced its new brand guidelines.
Poor SEO Foundation. Client experienced a huge traffic drop due to Google declining the technical foundation of the website. The website was not competitive with the latest trends.

Solution

IT Monks rebuilt the platform around flexible content management, HubSpot-connected lead flow, improved analytics visibility, build from scratch technical SEO foundation, and a digital experience ready to support Lumine Group’s next stage of growth and acquire more companies

The Client’s Request

Lumine Group wanted to rebuild its digital experience with a new brand-aligned website that gave the team more control over content updates, clearer visibility into website analytics, and a smoother lead flow from website forms into the CRM.

Although the company introduced its new brand guidelines in 2025, implementing them effectively across the website required expert support. The guidelines shaped the site’s visual direction, content structure, and technical foundation.

What IT Monks delivered:

A new brand-aligned website based on Lumine Group’s updated brand guidelines
A scalable WordPress CMS structure for faster content updates
Flexible content blocks that allow the team to manage pages without relying on developers

The new platform gave the team more control over content updates, improved brand consistency across key pages, connected website forms with the CRM, and created a stronger technical foundation for analytics, SEO, performance, and long-term growth.

Results

100% CMS-managed

The new CMS allowed client fully manage every update on the website, provide propper permissions to the employees and remove dev bottleneck that was blocking team from quick turnarounds.

Page Speed Optimized and Core Web Vitals Passed

The website was optimized with stronger technical SEO foundations, including schema markup, sitemap setup, redirects, heading structure improvements, and Core Web Vitals compliance.

Built to support acquisition growth

With 16 companies acquired over the last five years and 4 more since launch, the new website gives Lumine Group a stronger platform to communicate growth, portfolio updates, and future acquisitions.

HubSpot CRM Integration

One of the core lead generation sources for the Lumine Group was its website forms, which were helping capture inquiries from founders, companies, advisors, investors, and potential partners. The mission was simple: “Make sure the website is sending all leads to CRM, without any downtime and data silo.” That’s why we integrated HubSpot with Gravity Forms, which confirmed proper connection across the website.

This helped the client achieve 100% delivarebulity of leads from the contact form to CRM. Right now, the client has a flexible system for creating new forms and connecting them without the development team’s help.

"You are all amazing, I wanted to reiterate our thanks for your hard work to get this site live. We have received a ton of positive feedback so far on the new look and feel and overall UX of the site.We are super grateful for your partnership, and once again, extending a big thanks!"

Erini Andriopoulos

Sr. Director, Marketing & Communications, Lumine Group

Homepage that brigns attention

We designed and developed a visually engaging homepage that brings Lumine Group’s new brand identity to life through motion, interactive elements, and a bold digital experience.

The goal was to create a memorable first impression while clearly communicating Lumine Group’s positioning as a home for communications and media innovators.