How Trialbee Accelerated Patient Recruitment With a Faster, Scalable Web Platform
3 months
92+
+27%
About the client
Trialbee is revolutionizing the patient recruitment ecosystem with technology, people, and passion. The company’s vendor-agnostic Honey Platform™ is a SaaS Patient Recruitment Platform that centralizes and standardizes all recruitment activities from every source, channel, and partner from interest through enrollment, providing unprecedented transparency and actionable insights for real-time patient tracking, higher-quality referrals that reduce site burden, and robust ROI reporting.
Previus experience
Trialbee’s old website struggled to keep up with the brand. Slow, outdated and difficult to navigate, it was losing visitors before they had a chance to become leads.
- Outdated design damaging brand credibility
- Traffic coming in and nothing converting
- Broken on mobile experience, where 60% of the user land
- Marketing team blocked from launching campaigns
- Poor connection between website leads and CRM
Current experience
A fully flexible platform, that guides every visitor toward the right action. The platform untie the hand to marketing team to reach new markets and new audience
- Pages load within a second
- A modern, clinical-feeling design that corresponds with braniding messages
- Fully responsive across every device with no layout breaks
- A structured menu that guides every visitor to exactly where they need to go
- Full freeroam of marketing team with content creating and adjustments
Why IT Monks?
Challenges
Trialbee reached out with an urgent need to overhaul their digital presence. A slow, outdated website was undermining trust with pharmaceutical partners and making it nearly impossible for their marketing team to drive traffic, capture leads, or launch campaigns independently.
Solution
The primary objective was to rebuild Trialbee’s platform on a scalable, high-performance foundation, integrating their CRM stack, optimizing for mobile and speed, and giving their marketing team full control over content without relying on developers.
The Client’s Request
- The website looks outdated, our prospects lose trust before they even read what we do
- We’re getting traffic but nothing converts, sign-ups and demo requests are too low
- The site is painfully slow and breaks on mobile, and our users are mostly on phones
- We are very limited in launching new Ads Campaings
What we did
- Rebuilt the website from scratch: modern, fast, and designed to make a strong first impression before a prospect reads a single word
- Turned the site into a conversion machine: restructured navigation, layouts and CTAs so traffic actually becomes demo requests and sign-ups
- Optimized performance across the website: reduced page load time to just 1 second so prospects stay engaged instead of leaving before the page fully loads
- Connected Salesforce & Pardot directly to contact forms: every lead captured, tracked and ready for your next campaign
- Built a scalable CMS: the marketing team can launch pages, update content and run campaigns without waiting on developers
Results
35% reduced bounce rate on the website
A faster, cleaner website kept visitors engaged from the first click. Improved navigation and mobile experience gave users a reason to stay and explore
27% increase in organic
traffic
A rebuilt site architecture and optimised page structure gave Trialbee the technical foundation to rank higher and attract more qualified visitors month over month.
Reduced lead loss between the website and CRM
With Pardot and Salesforce connected directly to every form, no lead falls through the cracks. The marketing team now has full pipeline visibility from first touch to follow-up.
Pardot Integration
One of the key deliverables was connecting all website contact forms directly to Pardot, make sure every demo request, sign-up, or enquiry is automatically captured and pushed into the CRM pipeline without any manual effort from the marketing team.
This created a straitforward data flow between the Trialbee website and Pardot, giving sales and marketing full visibility from the first touchpoint. Every submission arrives with source data, ready to be segmented and actioned, turning the website into an active lead generation engine.
Contact
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