Daily Nourish
Brief
Client
Daily Nourish is an Australian company specializing in crafting 100% certified organic smoothies. They aimed to enter a new market—Italy.
Business Challenge
The objective was to develop a website offering a service for product and goods delivery. The concept of providing solutions for various budgets and target audiences required a tailored e-commerce solution.
Given the traditional Italian market, it made sense for the client to employ a clever and spirited design that would resonate with the chosen target audience.
Technologies we used
Cooperation model
IT Monks implemented a system of regular updates, reports, and weekly calls to guarantee transparency and accountability throughout the project.
Project team
1x UX/UI Designer
1x WordPress & Full-Stack developer
1x Quality Assurance
1x Project Manager
Methodology
The selection of the waterfall approach was a strategic decision that aligned with the client’s requirements and the project’s timeline.
Time period
4 months from first contact till the website launch:
~ 2 months for Design
~ 250 hours for Web Development
IT Monks does complex custom websites,
ready for the marketing
Business needs
Daily Nourish was eager to enter the highly competitive Italian market with a service for delivering products and goods.
The Client’s initial emphasis was on the concept of a bright, colorful design, while still ensuring the solution is e-commerce-ready. Daily Nourish intended to appeal to various budgets and target audiences, emphasizing the need for not just a visually pleasing website but one ready for marketing actions.
Scope of work
Alongside the web development, the project required the design solutions:
- Logo design
- Marketing assets for advertising and promotion campaigns
- Guideline for consistent usage of brand elements
- Marketing communication solution
Result
- The new website was completed in just 4 months.
- Bright and colorful web design and logo design
- Marketing-ready website that helped Daily Nourish to enter and high-competitive Italian market.
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