CampEasy, a leading camper rental service in Iceland, sought to address several critical challenges within their digital infrastructure to enhance their competitive edge in the travel and tourism industry.
The primary objectives were to revitalize their outdated website design and markedly improve user experience (UX) with a focus on faster loading speeds and a seamless integration of third-party tools and services.
The project was structured into bi-weekly sprints, each accompanied by sprint planning meetings and a weekly demonstration presented to the client. In total, there were 25 sprints.
1x Project Manager
1x Project Architect
1x Dev Team Lead
1x UX Team Lead
2х UX/UI Designers
1x 3D Artist
3x Front/Back-End Developers
1x Quality Assurance Engineer
1x Digital Marketer
1x SEO Specialist
Project timeline includes a total of 5000 hours and an estimated completion date of approximately 10 months from start date.
The project for a camper rental service in Iceland involved the development of several custom features tailored specifically to address the client’s unique needs and enhance the overall user experience.
By leveraging a comprehensive suite of technologies including WordPress CMS, PHP, JavaScript, and custom plugins, the project delivered substantial ROI for the client. The enhancements led to a notable increase in revenue, achieved through improved e-commerce functionality and an optimized user experience that significantly boosted sales.
The integration of automation processes resulted in cost savings, while the strategic use of digital marketing tools such as Google Ads and SEO initiatives increased traffic and conversion rates.
Consequently, the project not only addressed the client’s initial pain points, such as low sales and poor online presence, but also established a scalable and robust digital platform to support future growth.
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