Finco
Brief
Introduction
In the dynamic landscape of financial management, Finco emerged with a vision to redefine industry standards. As the orchestrators behind Finco’s branding, our mission was clear – to seamlessly weave financial expertise with modernity, shaping a brand identity that goes beyond aesthetics.
Client
Finco, a dynamic startup in the financial management sector, is on the exciting path of establishing its brand identity. This comprehensive branding project encompasses the creation of a new logo, color palette, typography, visual identity, brand guidelines, and social media assets to kickstart Finco’s journey.
Client’s Vision
Finco envisions a modern, trustworthy, and dynamic brand identity that reflects its commitment to innovation and client-centric financial solutions. The brand should exude professionalism while maintaining a friendly and approachable demeanor.
Technologies we used
Cooperation model
During our discussions with the client, we explored fixed budget models and established a system of regular updates, reports, and calls on a weekly basis to ensure transparency and accountability throughout the project.
Project team
1x Graphic Designer
1x UX/UI Designer
1x Project Manager
Time period
Project timeline includes a total of 120 hours and an estimated completion date of approximately two months from start date.
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Visual Language
Finco aspires to create a brand identity that seamlessly merges financial expertise with modernity, employing a distinctive visual language to symbolize innovation and trust. The goal was to establish a cohesive and memorable brand that resonates with their commitment to client-centric solutions, setting Finco apart as a trusted and forward-thinking presence in the industry.
Scope of work
- Brand Research and Analysis
- Concept Development
- Logo design
- Marketing assets for advertising and promotion campaigns
- Collateral Design
- Client Collaboration
- Guideline for consistent usage of brand elements
- Visual identity
SMM & content plan
The SMM aspect focuses on creating a cohesive and engaging social media presence that aligns with Finco’s brand identity, attracts the target audience, and fosters meaningful connections.
- Developing a social media strategy aligned with Finco’s brand identity and business goals
- Identifying key platforms and target audience
- Designing visually appealing and on-brand social media posts and banners
Result
- Innovative Design and the New Logo: The cornerstone of Finco’s transformed image lies in the innovative design thinking applied to its new logo.
- Brand Identity Transformation: Our holistic approach to brand identity revitalized Finco’s visual language, weaving a contemporary color palette, modern typography, and consistent design elements seamlessly across the brand ecosystem.
- User-Centric Design: Finco’s brand identity was crafted to not only visually appeal but also elevate the overall user experience, ensuring a seamless connection with its audience.
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