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    AMP (Accelerated Mobile Pages) is an open-source project developed by Google that aims to improve the performance of web pages on mobile devices. It is a subset of HTML and uses a limited set of tags and custom AMP-specific JavaScript to provide a faster and smoother experience for mobile users.

    The main goal of AMP is to make web pages load quickly on mobile devices, even on slow networks. To achieve this, AMP pages are optimized for speed by limiting certain types of HTML and JavaScript and by caching the content on Google’s servers. This makes the pages load faster, as the content is already pre-loaded and ready to go when a user clicks on the link.

    AMP pages are also designed to be easy to navigate and use on a mobile device, focusing on providing a good user experience. They are also optimized for search engines, which can help improve the pages’ visibility in search results.

    To create an AMP page, developers must follow the AMP HTML specification, a subset of standard HTML. The AMP HTML pages also need to pass the AMP validation, which checks if the pages are built according to the specification.

    It’s worth noting that AMP is not a replacement for regular mobile-optimized pages; it’s a complementary technology that can improve the performance of specific types of pages, such as news articles, blog posts, and e-commerce pages.

    Overall, AMP is a helpful tool for developers looking to improve the performance and user experience of their mobile web pages. It can also help to boost visibility in search results, as Google gives a preference to AMP-enabled pages in mobile search results.


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