Server side testing places experimentation decisions on the server within the request/response lifecycle, so the decision point determines which variant…
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A/A testing is a controlled experiment where 2 identical variants are compared to confirm that the testing setup works correctly…
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Digital content is any form of information created, structured, and distributed in digital formats to communicate meaning, deliver value, or…
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Multivariate testing (MVT) is an experimentation method used to measure how multiple design elements and their variants interact within a…
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Bounce rate is a website metric that measures the percentage of sessions in which a user visits a page and…
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Above the fold is the part of a web page visible in the initial viewport before scrolling. In WordPress website…
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Landing page optimization is the process of structuring and refining a standalone, ad campaign- or intent-specific web page, to increase…
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A split test is a controlled experimental method used to compare two or more variations of a single digital element…
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Lead generation is the process of turning website visitors into potential customers. It structures how a WordPress website captures user…
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Web analytics is the practice of measuring and interpreting user behavior, content performance, and technical conditions across a digital platform.…
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User behavior analytics reveals how a WordPress website’s UX performs by tracking visitor interaction patterns, engagement metrics, and navigation paths…
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A/B testing compares two versions of a WordPress website to determine which performs better. It enables controlled exposure of different…
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Conversion Rate Optimization (CRO) is the process of increasing the completion rate of targeted user actions by modifying website interface…
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