EC English

EC English aimed to modernize its educational website to better support digital marketing, multilingual content, and online course bookings.

The new platform needed to deliver a faster user experience, streamline course enrollment, and integrate pricing, booking, and payment workflows with internal systems.

The goal: a scalable, mobile-optimized platform built to increase conversions and support EC English’s continued global expansion.

List of Objectives:

• Increase organic traffic and online visibility
• Improve course booking conversions
• Deliver a mobile-optimized user experience
• Support multilingual and localized content
• Integrate booking, pricing, and payment workflows
• Connect with third-party systems and internal platforms
• Simplify content management for marketing teams
• Build a scalable foundation for future growth

What We Learned

The discovery phase revealed three critical insights that shaped every decision downstream:

1. Students decide fast: analytics showed that prospective students visited an average of 2–3 pages before either booking or leaving. The old site buried course information behind multiple clicks, losing high-intent visitors before they reached pricing.
2. Regional teams were workaround-dependent: without the ability to create or edit landing pages independently, local marketing teams had built a patchwork of third-party tools and microsites. This fragmented the brand and made campaign performance nearly impossible to track.
3. Mobile wasn’t optional: in key growth markets (Latin America, Asia), 70%+ of traffic was mobile. The existing site was desktop-first, and mobile users were bouncing at nearly double the desktop rate.

The EC English project involved several technical, design, and operational challenges that required a carefully structured approach to ensure scalability, performance, and seamless user experience.

Technical Challenges

1. Complex API Integrations: Integrating dynamic course pricing and booking functionality required reliable API connections with the client’s internal systems, including real-time synchronization with the ERP platform.
2. Scalability and Localization: The platform needed to support a global WordPress Multisite architecture with multilingual and right-to-left (RTL) languages, enabling localized content management across multiple regional websites.
3. Page Speed Optimization: Maintaining fast load times on a feature-rich platform required advanced performance optimization while ensuring compatibility with booking, pricing, and payment integrations

Design Challenges

1. User-Centric Navigation: The outdated interface required a complete redesign to create an intuitive navigation structure that guides users smoothly through course discovery and booking.
2. Mobile-First Approach: A responsive design strategy was essential to ensure consistent usability across devices and improve accessibility for mobile users worldwide.

Strategic Challenges

1. Streamlined Content Management: The platform needed to empower marketing teams to create landing pages and manage multilingual content independently while maintaining centralized governance.
2. Booking Optimization: Building a seamless booking journey from course selection to payment – required integration with multiple payment gateways and secure transaction processing.
3. SEO and Marketing Attribution: Improving organic traffic and campaign tracking required stronger technical SEO foundations and accurate CRM integration for marketing attribution.

Fully integrated booking flow that allows students to purchase courses directly on the website without needing manual assistance from the sales team.

The booking system is connected to the client’s ERP and CRM platforms, enabling real-time data synchronization across systems. As users submit booking information, data is automatically transferred to the internal systems, ensuring accurate lead capture and operational visibility.