EC English
Brief
Introduction
A global education leader, who is passionate about helping people reach their language goals. So they take a human-centred approach to language learning, with dedicated, expertly-trained instructors, personalised academic programmes and immersive cultural experiences that accelerate language learning.
- Client Name: EC English Holdings Ltd (Malta)
- Industry: Education, Travel & Tourism
- Website Type: Corporate Website, Educational Portal
- Project Launch Date: March, 2025
- Duration: 9 months
Technologies we used
Business challenges
Client Pain Points: EC English needed to modernize its global website platform to support growing digital marketing and student enrollment operations.
The existing website suffered from outdated design, limited scalability, slow performance, and fragmented content management across regional websites. These limitations made it difficult for marketing teams to efficiently launch campaigns, manage multilingual content, and support online course bookings.
Client Request: EC English partnered with our team to redesign and rebuild their digital platform into a scalable, high-performance website that supports marketing operations, student booking flows, and global content management.
The new platform needed to:
- support multilingual multisite architecture
- enable marketing teams to manage content efficiently
- provide a seamless course booking experience
- integrate with internal ERP and CRM systems
- deliver fast, mobile-optimized performance worldwide
Client Objectives
EC English needed to modernize its global educational platform to support digital marketing, multilingual content management, and online course bookings.
The new platform had to improve user experience, support scalable global content, and integrate booking, pricing, and payment workflows with internal systems.
The result is a mobile-optimized, scalable platform that improves conversions and supports global growth.
List of Objectives:
- Increase website traffic and global visibility
- Improve course booking conversions
- Deliver a mobile-optimized user experience
- Support multilingual and localized content
- Integrate booking, pricing, and payment workflows
- Connect with third-party systems and internal platforms
- Simplify content management for marketing teams
- Build a scalable platform for future growth
Strategy & Discovery
Collaboration
A cross-functional team of designers, developers, and project managers worked closely with the client to deliver the project. Collaboration tools such as Figma, FigmaJam, and Slack enabled efficient communication, rapid feedback, and smooth project execution.
Research & Planning
The discovery phase focused on understanding user needs and industry standards. We conducted user research, competitor analysis, and stakeholder workshops to define the platform strategy and align on business goals.
Project Scope
The project included the following key deliverables:
- Wireframes and prototypes
- Responsive UI design
- Improved navigation and user journey
- Scalable website architecture
- Third-party integrations
- Accessibility compliance
- Cross-browser and device testing
Key Challenges
The EC English project involved several technical, design, and operational challenges that required a carefully structured approach to ensure scalability, performance, and seamless user experience.
Technical Challenges
- Complex API Integrations: Integrating dynamic course pricing and booking functionality required reliable API connections with the client’s internal systems, including real-time synchronization with the ERP platform.
- Scalability and Localization: The platform needed to support a global WordPress Multisite architecture with multilingual and right-to-left (RTL) languages, enabling localized content management across multiple regional websites.
- Page Speed Optimization: Maintaining fast load times on a feature-rich platform required advanced performance optimization while ensuring compatibility with booking, pricing, and payment integrations
Design Challenges
- User-Centric Navigation: The outdated interface required a complete redesign to create an intuitive navigation structure that guides users smoothly through course discovery and booking.
- Mobile-First Approach: A responsive design strategy was essential to ensure consistent usability across devices and improve accessibility for mobile users worldwide.
Strategic Challenges
- Streamlined Content Management: The platform needed to empower marketing teams to create landing pages and manage multilingual content independently while maintaining centralized governance.
- Booking Optimization: Building a seamless booking journey from course selection to payment – required integration with multiple payment gateways and secure transaction processing.
- SEO and Marketing Attribution: Improving organic traffic and campaign tracking required stronger technical SEO foundations and accurate CRM integration for marketing attribution.
Multisite Integration
We implemented a scalable multisite architecture that allows each regional website and language version to operate as an independent subsite while remaining connected to a single platform.
This approach enables local marketing teams to manage content, campaigns, and updates independently, without affecting other regions.
Booking Flow
Fully integrated booking flow that allows students to purchase courses directly on the website without needing manual assistance from the sales team.
The booking system is connected to the client’s ERP and CRM platforms, enabling real-time data synchronization across systems. As users submit booking information, data is automatically transferred to the internal systems, ensuring accurate lead capture and operational visibility.
Business Impact
The new platform significantly improved website performance and enrollment efficiency. With faster load times, optimized SEO structure, and a streamlined booking experience, the website now drives higher traffic, stronger conversions, and increased course bookings.
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