RUDD
Brief
Client
Rudd is a heavy equipment distributor located in Kentucky, USA, with 12 offices across the state. As one of the oldest and largest distributors of Hitachi, Volvo, Sandvik, and Linkbelt in the Midwest, Rudd aims to have an informational website that is modern, effectively communicates the brand, and efficiently guides visitors to the information they are seeking.
Business Challenge
Rudd had an outdated website that required a refresh. Being involved in the heavy industry, Rudd needed a simple yet professional website to showcase their market history, professionalism, and extensive range of equipment.
Technologies we used
Cooperation model
The project was realized under the fixed budget model and using the waterfall model of cooperation.
Project team
1x Tech Lead
1x Project Manager
1x Middle WordPress Developer
Technology
WordPress
PHP
Javascript
HTML
Time period
6 months from first contact till the website launch
IT Monks does complex custom websites,
ready for the marketing
Business needs
Rudd envisioned a professionally designed yet simple website. Given their involvement in heavy equipment, they preferred practicality over flashy designs. The goal was to create an easy-to-manage and modern informational site that effectively communicates the brand and promptly directs visitors to the information they are seeking.
Scope of work
- Custom Web Development
- UI&UX Design
- Products Cards
Result
A modern and professional website helped Rudd to establish their brand presence in the digital sphere.
- New web design, simple and professional
- Increased Google organic traffic by over 940% since launch
- Expanded Google rankings to over 254 keywords
- Improved website load time to 1.6 seconds
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