Mira
Brief
Introduction
Tracking Systems Pty. Ltd. is a leading technology firm specializing in innovative tracking solutions designed to optimize asset management and operational efficiency across various industries.
- Client Name: Tracking Systems Pty. Ltd.
- Industry: Financial Services, Software Development
- Niche: Accounting Software
- Business Type: SaaS
- Website Type: SaaS Platform
- Project Type: Web Design Development, Web Development
- Project Launch Date: July, 2023
- Duration: 6 months
Project Goals
Client Pain Points: The client was facing critical challenges with a weak online presence, low conversion rates, and a poorly performing user interface, necessitating urgent improvements to enhance user experience and increase brand visibility.
Client Request: Tracking Systems Pty. Ltd. approached us with a request for web design and development services to address their challenges of weak online presence, low conversion rates, complex content management, slow loading speeds, poor user experience, and outdated design.
Project Goal: The primary goal of the Mira project is to significantly enhance brand visibility and positioning for Tracking Systems Pty. Ltd. by revamping the user interface to improve user experience, optimizing the website for better performance and speed, and enabling comprehensive data collection and analytics to increase traffic for the corporate website.
Client Objectives:
- Enhance brand awareness and positioning
- Improve user experience (UX)
- Boost performance and speed
- Enable data collection and analytics
- Increase traffic
Discovery & Planning
Collaboration
The collaborative project for Mira, a corporate website under Tracking Systems Pty. Ltd., effectively utilized Figma for design, Git for version control, Slack for continuous communication, and Google Meet for virtual meetings.
The team consisted of skilled web developers, front-end specialists, and WordPress maintenance experts, each playing crucial roles in UI revamping, speed optimization, and architecture development.
This collaboration, supported by a robust communication plan leveraging advanced tools, resulted in enhanced brand awareness, improved UX, and increased traffic, thereby addressing the client’s initial concerns.
Project Planning
In the Discovery and Planning phase for Tracking Systems Pty. Ltd.’s project in the accounting software niche, we conducted extensive user research and competitor analysis to address the client’s pain points such as weak online presence and poor user experience.
This involved brainstorming sessions and client consultations to tailor a plan focused on revamping the user interface, optimizing website speed, and enhancing overall brand awareness. Utilizing tools like Figma, Git, and Google Meet, the project aimed to improve key performance metrics including page load time and user session duration.
Project Scope
- Revamp user interface (UI)
- Optimize website speed
- Test cross-browser compatibility
- Website Architecture Development
Agency Resources Incorporated
Project Team
1x Project Manager
1x UI/UX Designer
1x Lead WordPress Developer
1x Quality Assurance
Technology Stack
WordPress CMS, Advanced Custom Fields (ACF), WooCommerce, PHP, JavaScript, Ajax, HTML5 & CSS3
Tools
Figma, Git, Slack, Google Meet, Active Collab
Key Challenges
The Mira project for Tracking Systems Pty. Ltd., a prominent SaaS platform in the accounting software niche, was met with several challenges that required strategic navigation.
Technical Challenges
One of the primary technical challenges involved optimizing the website’s speed to enhance user experience – a critical factor given the client’s previous issues with slow loading speeds. Ensuring cross-browser compatibility also posed a complexity, necessitating rigorous testing to confirm smooth functionality across various platforms.
Design Challenges
The project demanded a comprehensive revamp of the user interface (UI) to address outdated design and poor UX, which were major pain points. Crafting a modern and intuitive design that aligns with brand positioning while enhancing user engagement was pivotal.
Strategic Challenges
Strategically, the objective was to enhance brand awareness and improve conversion rates. This required the integration of robust data collection and analytics mechanisms to enable informed decision-making and targeted improvements.
Additionally, the project scope included overcoming the client’s weak online presence and positioning the website to significantly boost traffic and engagement.
Overall, these challenges were addressed through meticulous planning, expert execution in web and front-end development, and ongoing maintenance to ensure sustained performance improvements.
Custom Features
The project for Tracking Systems Pty. Ltd. involved the development of a sophisticated, corporate website aimed at transforming the client’s digital presence. Custom-built features included an enhanced UI/UX design tailored specifically to improve user engagement and optimize the user journey.
The integration of Advanced Custom Fields (ACF) within the WordPress CMS allowed for dynamic content management, enabling seamless updates by the client’s internal team.
Additionally, the implementation of Ajax techniques significantly improved the website’s speed and responsiveness, directly addressing the client’s pain points related to slow loading speeds and poor UX.
Result
In July 2023, Tracking Systems Pty. Ltd., a SaaS platform in the financial services industry based in Melbourne, Australia, partnered with our team to address their weak online presence and low conversion rates on their corporate website, Mira.
Through comprehensive web development services, including a revamp of the user interface, optimization of website speed, and improvements in user experience, we utilized technologies such as WordPress CMS, PHP, and HTML5 & CSS3 to fulfill the client’s project goals.
By implementing these enhancements, Tracking Systems achieved significant revenue growth attributed to the website’s enhancements, experienced a reduction in customer acquisition cost, and realized savings from an improved lead conversion rate.
The ongoing maintenance ensures the sustained performance and strategic advantage for the client.
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