Parkalot
Brief
Client
Parkalot is a startup based in Krakow, Poland. Their parking management system offers services that include establishing parking rules, assigning parking spots, enabling users to make reservations, and reporting parking violations.
Business Challenge
The existing website employed outdated and low-quality SEO strategies, prompting Parkalot to transition to a new, technologically advanced website. While the client’s primary task was to increase conversions, the website required substantial updates in both technical aspects and content.
Technologies we used
Cooperation model
The project was executed under the fixed budget model and the waterfall model of collaboration (divided into phases – logo design, web design, and website development)
Project team
1x Head of the Delivery
1x Project Manager
1x Designer
1x Senior WP Developer
Technology
WordPress
PHP
Javascript
HTML
Time period
6 months from first contact till the website launch
IT Monks does complex custom websites,
ready for the marketing
Business needs
Parkalot required a website that would excel in terms of SEO on Google and effectively convert site visitors. The client’s request included both web development and web design. Consequently, IT Monks developed the concept and design, implementing them into a website ready for marketing.
Scope of work
- Web Development
- Content migration from the old website
- Content and SEO optimisation
- Calendly integration to the web design
Result
- Custom web development with a Top-notch SEO approach resulted in a high-performance website with increased traffic.
- The new website helped Parkalot to get to the Top Market Position in Poland.
- 6 months from first contact till the website launch