RUDD

Custom WordPress Development UI/UX Design WordPress Maintenance

Simple and Professional Website for Heavy Equipment Distributor

Brief

About client & project

Client

Rudd is a heavy equipment distributor located in Kentucky, USA, with 12 offices across the state. As one of the oldest and largest distributors of Hitachi, Volvo, Sandvik, and Linkbelt in the Midwest, Rudd aims to have an informational website that is modern, effectively communicates the brand, and efficiently guides visitors to the information they are seeking.

Business Challenge

Rudd had an outdated website that required a refresh. Being involved in the heavy industry, Rudd needed a simple yet professional website to showcase their market history, professionalism, and extensive range of equipment.

Technologies we used

Cooperation model

The project was realized under the fixed budget model and using the waterfall model of cooperation.

Project team

1x Tech Lead
1x Project Manager
1x Middle WordPress Developer

Technology

WordPress
PHP
Javascript
HTML

Time period

6 months from first contact till the website launch

Business needs

client’s request

Rudd envisioned a professionally designed yet simple website. Given their involvement in heavy equipment, they preferred practicality over flashy designs. The goal was to create an easy-to-manage and modern informational site that effectively communicates the brand and promptly directs visitors to the information they are seeking.

Scope of work

Custom Web Development
UI&UX Design
Products Cards

Result

About project & client

A modern and professional website helped Rudd to establish their brand presence in the digital sphere.

New web design, simple and professional
Increased Google organic traffic by over 940% since launch
Expanded Google rankings to over 254 keywords
Improved website load time to 1.6 seconds

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Increased Traffic

Keywords

0 seconds

Website Load Time

IT Monks created a website that was visually appealing but simple - just perfect for our target audience. Ticking all the boxes of what I was looking for, IT Monks' web development approach, responsiveness, and attention to detail were evident.